“In their data protection strategies, small businesses and start-ups should prioritise preparing against AI-Driven Attacks:
Organisations need to bear in mind that while AI and Machine Learning will create new opportunities for efficiencies and ways of working, they’re doing the same for cybercriminals. AI and Machine Learning use in cyber-attacks has been on the increase in 2025. Smaller businesses are even more vulnerable, so it’s important for data privacy programmes to be kept up to date so they can respond quickly to new threats. Deepfake phishing and adaptive malware are examples of sophisticated attacks that are now being employed to target organisations faster and more easily. Businesses will need to anticipate these evolving threats by implementing advanced AI-driven cybersecurity measures.
Recommendations
1. “Audit your organisation’s technology. Are you using technology designed for today’s challenges? Security by obscurity will no longer work in today’s interconnected business environment. By the same token, yesterday’s technology will not help your organisation respond to the evolving and complex cybersecurity challenges of today, 2025, or 2030. To protect your organisation, it’s critical that you employ data privacy solutions that are addressing the evolution of cybercrime and have robust roadmaps that proactively prevent data breaches from happening in the first place, rather than just reacting to them.
2. “Ask for help! Automation and AI can help fill the skills gap in your organisation, use it. If your team is not prepared to take on the new challenges that data security presents, don’t risk it. Work with trusted experts who build solutions that can reduce your risk, remove manual efforts, and scale with your organisation. Automate, automate, automate…
3. “Always be evolving. You know your business better than anybody so it is up to your organisation to move along data privacy maturity curve as fast as possible. The more your organisation knows and understands the better positioned your company will be to face the data security challenges ahead.”
